How To Use Google Analytics For YouTube And Know Where Your Traffic Is Coming From

Do you want to get in-depth information about
your YouTube’s Channel performance?

Do you want to know where your traffic is coming from?

Do you want to know what keywords people searching for
in Google that leads them to your YouTube channel?

By connecting Google Analytics with your YouTube account you’ll be able to track audience behaviors such as time on page, bounce rate, returning vs new visitors, frequency and recency as well as demographic data like device and geography.

Google Analytics tracks the information on your actual channel page whereas YouTube Analytics tracks the information across all the videos on your channel.

:

  • Go to Google.com/analytics
  • Sign in
  • Click on “admin”
  • Click on the drop down
  • Click “create new account”
  • Put in your account name
  • Put in your website name..this will be my YouTube channel name
  • In the website URL put in the YouTube Channel URL
  • Select your category
  • Select your country and your time zone
  • I’m going to uncheck all these boxes because
    I don’t think they apply to my channel
  • Then click “Get tracking ID”
  • Here is the Google Analytics Terms of Service
  • Click “I accept’
  • It says “success”
  • And here is your tracking ID
  • Just highlight the tracking ID
  • Copy it
  • Log into your YouTube Channel
  • Click on your profile icon
  • Click on Creator Studio
  • Click on the channel drop down
  • Click advanced
  • Scroll down to where you see “Google Analytics property tracking ID”
  • Put your tracking ID into the box
  • Click “save”

This integration will take about 24-48 hours for your
YouTube data to appear in your Google Analytics account.

Here are 2 important things to keep in mind:
1. The biggest benefit of Google Analytics is to see where your
YouTube traffic is coming from under the Acquisition tab.

2. Visit YouTube Analytics if you want to see the top 10 videos on
your channel, number of subscribers, videos views, watch time. etc.

That’s it!
Now you know how to use Google Analytics to track the
performance of your videos on YouTube.

Download my video upload checklist at:
You’ll learn the 10 things that you need to do before going live with your video on YouTube.